What Strategy-First Video Can Deliver
Here's what happens when clarity drives the work.
Successful capital campaigns. Global rally cries. Sales goals hit.
These are the stories audiences remember, repeat, and act on.
We guide you to build yours.
Featured Case Studies
Higher Education Capital Campaign
90% of Goal in Half the Time
The Challenge:
Vermont Law and Graduate School was launching an ambitious multi-year capital campaign. They had a strong alumni network and longstanding partnerships ready to help, but needed to unite everyone under the mission's why and deliver a clear message: the time is now.
Our Approach:
We connected 50 years of impact to future possibility. One strategic video became the emotional center of their campaign, uniting donors around a shared mission.
Results:
Reached 90% of campaign goal in less than half the time
The video became cornerstone of donor outreach and campaign website
Repurposed across email, events, and major gift meetings
Global B2B Brand Film
From Slogan to Global Anthem
The Challenge:
BioTek Instruments was rebranding around two words: "Think Possible." But a slogan isn't a strategy. They needed a story that could unite teams across continents, inspire customers, and differentiate them in a crowded market, all without saying a word about their technology.
Our Approach:
We built a narrative that transcended language and geography, showing what "Think Possible" means through action, not explanation. The story had to work for their teams in Vermont and scientists and customers across 100 countries.
Results:
The video became their global anthem
Led presentations at conferences around the world
Opened every acquisition meeting to set the tone
Became a recruitment tool
"You should know that we led off our presentations during the sales process with the 'Think Possible Video' that your firm produced. That video has held up well and in fact is the best digital collateral I think has ever been produced about BioTek."
— Briar Alpert, CEO, BioTek Instruments
Global B2B Brand Film
From Slogan to Global Anthem
The Challenge:
BioTek Instruments was rebranding around two words: "Think Possible." But a slogan isn't a strategy. They needed a story that could unite teams across continents, inspire customers, and differentiate them in a crowded market, all without saying a word about their technology.
Our Approach:
We built a narrative that transcended language and geography, showing what "Think Possible" means through action, not explanation. The story had to work for their teams in Vermont and scientists and customers across 100 countries.
Results:
The video became their global anthem
Led presentations at conferences around the world
Opened every acquisition meeting to set the tone
Became a recruitment tool
"You should know that we led off all our presentations during the sales process with the 'Think Possible Video' that your firm produced. That video has held up well and in fact is the best digital collateral I think has ever been produced about BioTek."
— Briar Alpert, CEO, BioTek Instruments
"Hen House Media worked with Hunger Free Vermont on the campaign for statewide Universal School Meals. They were professional, kind, responsive, fast, and created effective and powerful videos we were able to adapt for a wide range of uses, from social media to commercials."
— Anore Horton, Executive Director, Hunger Free Vermont
Advocacy & Policy Change
Helping Pass Statewide Legislation
The Challenge:
For years, advocates pushed for universal school meals in Vermont, a policy that would ensure no child went hungry during the school day. The legislation was close, but not guaranteed. They needed video
that could rally families AND convince state leadership, and the window was closing.
Our Approach:
We collaborated with our client's PR firm to further enhance their efforts at this critical time. We created videos that told the human story through the voices of school children who traveled to the statehouse to advocate for their classmates. Youth activism gave families a reason to rally and gave legislators the proof they needed. Fast turnaround. Multiple formats. One clear message: every child deserves to eat.
Results:
Universal School Meals legislation passed that year
Videos used across social media, email, and advocacy campaigns
PR firm received complete asset kit for ongoing deployment
Content adapted for multiple channels and audiences
Advocacy & Policy Change
Helping Pass Statewide Legislation
The Challenge:
For years, advocates pushed for universal school meals in Vermont, a policy that would ensure no child went hungry during the school day. The legislation was close, but not guaranteed. They needed video
that could rally families AND convince state leadership, and the window was closing.
Our Approach:
We collaborated with our client's PR firm to further enhance their efforts at this critical time. We created videos that told the human story through the voices of school children who traveled to the statehouse to advocate for their classmates. Youth activism gave families a reason to rally and gave legislators the proof they needed. Fast turnaround. Multiple formats. One clear message: every child deserves to eat.
Results:
Universal School Meals legislation passed that year
Videos used across social media, email, and advocacy campaigns
PR firm received complete asset kit for ongoing deployment
Content adapted for multiple channels and audiences
"Hen House Media worked with Hunger Free Vermont on the campaign for statewide Universal School Meals. They were responsive, professional, kind, fast, and created effective and powerful videos we were able to adapt for a wide range of uses, from social media to commercials."
— Anore Horton, Executive Director, Hunger Free Vermont
Free Video Series
5 Stories Every Brand Needs to Tell to Move the Needle
If your videos look great but never seem to move the needle, you’re not alone. The truth is, most brands tell the wrong stories, or tell the right ones in the wrong place. In this free video series, we show you the five story types that consistently build trust, drive action, & prove ROI.
Learn what makes each one effective
See real examples from organizations like yours
Discover the video type that works like a ninja
Download Our Latest Guide
Free Video Strategy Guide
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