STRATEGIC STORYTELLING & VIDEO PRODUCTION
The Impact Story Engine™ For Mission-Driven Brands
If your videos aren't shortening sales cycles, increasing revenue, or unlocking funding, they're just expensive noise.
The Impact Story Engine™ makes you impossible to ignore.
Most videos miss the mark because they’re made for disposable moments; Not for measurable outcomes.
Strategy + Story = Impact.
Every video should earn its keep. Results are what matter.
Shorten sales cycles
Increase revenue
Increase donation amounts and frequency (nonprofits)
Build brand awareness, equity, and preference
Every engagement starts with:
your audience, your goals, and the story that moves people to act.
Two Ways To Work With Us
Two ways in. One strategic standard.
QUICK-START
A Strategic Video
For brands that need one high-impact piece right now; a focused application of our proven story-first process.
- a launch or brand film, fundraising story, a new campaign, live event content -
FULL SYSTEM
The Impact Story Engine™
For brands that want consistent impact with a repeatable system so every asset works together toward a measurable outcome.
- aligning strategy, proven brand narrative, production, and deployment strategy -
A Strategic Video
Sometimes you just need a single powerful video to move the needle right now.
Driven by story-first, results-driven strategy.
It all begins with alignment on a defined goal:
Session to align on audience and outcomes
Story development & professional production
Continued strategic support available
We include a support set of short-form assets.
Your video + support set of short-form assets. Engineered to convert
2-4 minute campaign film
3-4 short form assets
Formatted for your desired platforms
Strategic Video engagements starting at $7,500
The Impact Story Engine
Four stages. One repeatable engine that serves you all year long.
Stage 1: Story-Finding
Brand Story Audit & Blueprint
We find the moments, proof, and people that move your audience, and define the outcomes your videos must achieve.
Deep story & opportunity analysis
Strategic Story Framework
Documented Brand Narrative Blueprint
Stage 2: Outcome-Driven Production
The Hero Film
A campaign flagship film built on your Brand Narrative Blueprint and focused on your outcomes. Engineered to move the right people to action.
2-4 minute hero film
Science-backed story structure
Professional production
Stage 3: Building The Engine
The Accelerator Kit
Your hero film cut into a results-driven toolkit; Optimized for the platforms where your customers are making decisions.
8-12 short-form assets
Campaign ready assets
Formatted for best platforms
Stage 4: Tuning The Engine
The Roadmap
A documented deployment strategy so every asset focuses on results; Plus strategic support to execute immediately.
90-day deployment strategy
Media buying recommendations
Organic placement recommendations
Impact Story Engine™ partnerships for every stage of growth
The Impact Story Engine In Action
From Slogan to Global Anthem
Results: Led every sales presentation. Used in 100+ countries. Their gold standard for brand collateral. Silver Telly Award Winner
"That video is the best digital collateral we've ever produced about BioTek and it became our global anthem. Thank you for helping us succeed."
Briar Alpert, former CEO, BioTek Instruments (now Agilent Technologies)
Launching The Device That Will Impact Millions
Results: Helped launch the new device across platforms.
"They bring deep experience in storytelling through video, and in strengthening mission-driven organizations' ability to connect with and communicate to their most important audiences."
Rachel Allard, VP of Marketing, Resonant Link Medical
Download Our Latest Guide
Free Video Strategy Guide
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Questions You May Be Asking Yourself
What does this typically cost?
It depends on goal and scope. Many projects start at the $7,500 tier, a good number fall within the $8-$15k range, and Impact Story Engine™ partnerships can range from $25K+ depending on scope and objectives. We partner with people-first, community-minded organizations ready to invest in video that drives measurable outcomes and scales with their growth. If you're serious about strategy-led video (not just content), we're probably a good fit.
Where do we even start?
Book a discovery call. We'll ask about your business objectives, explore how video aligns with your goals, and determine if a partnership makes sense. No pressure. No jargon. Just a strategic conversation.
Can we start small and scale over?
You certainly can and we recommend a strategy session to lead the way. The important thing is to define your short term and long term goals clearly so you scale in a better way.
How long does a typical project take?
Most projects run 4–6 weeks from strategy to delivery, depending on scope. Strategic planning can happen within 1–2 weeks. We'll give you a clear timeline before we begin.
What makes your process different from others?
We use The Impact Story Engine™, which is a proven methodology that starts with strategy, not production. A vendors ask "What do you want to shoot?" We ask "What do you want to achieve?" Then we build the strategy and the videos that actually get you there.
Do you include captions and transcripts?
Absolutely! Captions and transcripts are marketing goldmines. Not only will they help you create other content; they also improve accessibility and help AI-driven systems understand and surface your content across platforms.
Your Story Matters. The Impact Story Engine™ Makes It Impossible To Ignore.
Clear strategy. Clear storytelling. Measurable outcomes. No guesswork.
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